Blog

  • Week-News: Zalando, UGW, PAYBACK, KI-Trends in Unternehmen, Tesco’s AR-Kampagnen
    December 19, 2024 💼 Zalando übernimmt About You Zalando plant die Übernahme des Modehändlers ABOUT YOU und stärkt damit seine Position im europäischen E-Commerce-Markt. Die Fusion soll Synergien schaffen und die Marktpräsenz beider Plattformen weiter ausbauen. 👉 Beitrag lesen 💳 Kartenzahlung gefordert: Verbraucher wünschen mehr Wahlfreiheit Eine repräsentative Umfrage zeigt, dass jeder zweite Deutsche eine…
  • Image Tracking in XR (S02/E52)
    Welcome to episode S02/E52 of our XR Glossary series, where we explore the intricate world of Image Tracking in Extended Reality (XR). This episode delves into how image tracking technology allows digital augmentations to dynamically follow physical objects in real-time, transforming how we interact with both our physical and digital environments. From educational tools to…
  • Innomotics Sets New Standards with XR Innovation: A Collaboration with svarmony Technologies at Hannover Messe 2024
    At Hannover Messe 2024, Innomotics, in collaboration with svarmony Technologies GmbH, unveiled an extraordinary XR experience that immersed visitors in the world of industrial electrification, sustainability, and digitalization. With a 200 m² booth transformed into an interactive experience through cutting-edge XR technology, Innomotics redefined what a trade show presentation can achieve in the industrial sector….
  • Overlay in XR (S02/E51)
    In this episode of our XR Glossary series, we delve into the concept of Overlay in Extended Reality (XR), a fundamental feature that superimposes digital information and objects onto the real world or virtual environments. This episode explores how overlay technology works within XR to enrich user experiences, the variety of applications it enables, and…

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